Custom Retail Lighting – Hoka, New York

Lighting Design and Brand Identity

Customization and meticulous attention to detail are key elements in retail lighting design. Every commercial space is an opportunity to transform a brand’s vision into a tangible customer experience.
For the new Hoka store in New York, Gruppo Raina designed and manufactured a fully bespoke lighting system, developed to enhance the store’s architectural concept and reinforce the brand’s identity.
Founded in 2009, Hoka is now one of the world’s leading brands in the running and outdoor footwear market. Located in the vibrant city of New York, the store is a space where athletic performance, design and brand communication come together.

Tailor-Made Lighting for the Store Concept

The lighting project was designed to create an immersive environment, fully aligned with the brand’s visual language.
The lighting system integrates several solutions developed by Gruppo Raina, including:

• Muse
• Zeta Maxi
• Lumalux
• Customized Brandwall
• SOO L

Each element was carefully selected and customized to ensure the best presentation of the displayed products, precise light distribution, and the perfect balance between aesthetics and functionality.

100% Made in Italy Custom Lighting

All installed lighting systems were designed and manufactured in Italy, with full control over every stage of the process—from concept development and prototyping to final production.
This approach makes it possible to develop bespoke lighting solutions tailored to the specific requirements of each project, while ensuring outstanding build quality, energy efficiency and seamless architectural integration.
The result is a retail space where lighting becomes an integral part of both the customer experience and the brand story.

📍 New York